Created a premium and recognizable identity system for a national-level school tournament

• Over 27k followers on Instagram

• Shared content with official Serie A profiles and other important figures such as Sara Funaro, the mayor of Florence

• Increased the perception of credibility through a visual language inspired by professional football leagues

• Built a scalable branding system adaptable across live events, streaming, social media, presentations, and sponsor integrations

• Designed a brand capable of speaking to students, institutions, sponsors, and partners at the same time

The final result feels closer to a professional football organization than a traditional school competition, and that shift in perception changes the entire experience.