Connected

Connected

Connected

Social app that connects the next generation to school.

Year

2025

Industry

Social App

Services

Brand Identity

,

App

Overview

Connected was designed to help students stay connected, not only with each other, but also with their school environment in a faster, more engaging, and more accessible way.

The platform combines school communications, social interaction, notifications, discounts, events, and a marketplace into one digital ecosystem tailored for younger generations. The goal was to make school communication feel less institutional and more natural for Gen Z & Gen Alpha users.

The Challenges

Making school communication feel social & fast

Most educational platforms feel outdated, rigid, and disconnected from the way younger generations actually communicate. The challenge was creating a system capable of balancing two different needs:
the structure of a school platform and the energy of a modern social app. It needed to feel intuitive, dynamic, and engaging without losing clarity or usability.

The Solution

Built around connection and energy.

I designed the full brand identity and UI/UX system using bold layouts, dynamic metaball shapes, and a vibrant blue-centered palette to create a visual language focused on movement, interaction, and accessibility. Every interface element was designed thinking to a specific User Experience to feel intuitive, social, and easy to navigate across chats, events, groups, and shared content.

The Solution

Built around connection and energy.

I designed the full brand identity and UI/UX system using bold layouts, dynamic metaball shapes, and a vibrant blue-centered palette to create a visual language focused on movement, interaction, and accessibility. Every interface element was designed thinking to a specific User Experience to feel intuitive, social, and easy to navigate across chats, events, groups, and shared content.

Outcome

Number One social on the Appstore for over 48H.

The final product helped Connected position itself as a modern and engaging platform for younger generations, making school communication feel more familiar, social, and accessible.

  • Reached the #1 position on the App Store in its category for over 48H

  • Gained 1400+ followers in the first month

  • Created a stronger and more recognizable digital identity across app and social media

  • Built a scalable design system ready to expand across future features and communication channels

Outcome

Number One social on the Appstore for over 48H.

The final product helped Connected position itself as a modern and engaging platform for younger generations, making school communication feel more familiar, social, and accessible.

  • Reached the #1 position on the App Store in its category for over 48H

  • Gained 1400+ followers in the first month

  • Created a stronger and more recognizable digital identity across app and social media

  • Built a scalable design system ready to expand across future features and communication channels