My process is structured and transparent: Discovery — In the discovery call I define your goals, audience, and positioning. To make sure we move in the right direction, you'll receive also a short 3-minute custom questionnaire designed specifically for your project. After that, I’ll send you the contract and the invoice. A 50% upfront payment secures your spot and commits both of us to the project, this is also typical in the industry standards. It shows mutual commitment, you’re investing in the process, and I’m reserving dedicated time to build your brand properly. Once the first payment is completed, the project officially begins. Strategy — I build the foundation of your brand or Website/App, creating a concept and initial moodboards. Design — visual identity crafted with purpose Refinement — feedback and improvements Delivery — final files ready for real-world use. Eventual source files will be delivered only after the final 50% missing total amount. You always know where we are in the process because I will provide you a Notion to track the project live. No guesswork. No surprises.