I personally led the project from both a creative and strategic perspective, managing every aspect of the visual identity and marketing communication. This included designing the brand identity, game packaging, rulebook, Kickstarter campaign page, promotional graphics, social media content, animated reels, banners, and campaign assets.

To reinforce the game's positioning, I developed a visual language built around sharp, lightning-inspired shapes that create a strong sense of speed, movement, and urgency. Combined with a warm Western-inspired color palette, these elements make the game instantly recognizable while maintaining consistency across every piece of communication.

Beyond the digital assets, I also designed exclusive physical components, including the custom player board, helping increase the perceived value of the Kickstarter campaign and strengthen the overall product experience.